Cuebiq, based in NYC & created by Italians, helps fight coronavirus

Maria Teresa Cometto —  April 2, 2020 — Leave a comment

Data are so important to understand and fight coronavirus. The NYC based startup Cuebiq is helping thanks to its “COVID-19 Mobility Insights“: “We understand this is a tough time for businesses as well as consumers. As part of our commitment to sharing data for the greater good, Cuebiq is providing free access to mobility and store visitation patterns during the COVID-19 crisis to help businesses as they look to adjust their strategies to meet this new and uncertain market.”

The NYTimes used Cuebiq data to analyze how the stay-at-home orders have or have not halted travel for Americans. “The divide in travel patterns, based on anonymous cellphone data from 15 million people, suggests that Americans in wide swaths of the West, Northeast and Midwest have complied with orders from state and local officials to stay home. Disease experts who reviewed the results say those reductions in travel — to less than a mile a day, on average, from about five miles — may be enough to sharply curb the spread of the coronavirus in those regions, at least for now.”

Cuebiq’s data were used also in Italy by the University of Turin to study Italians’ movements during the coronavirus emergency.

Cuebiq is an offline intelligence and measurement company helping marketers understand the true impact of their cross-channel advertising in the offline world. Four young Italians – CEO Antonio Tomarchio and EVP of Product Ecosystem William Nespoli, both alumni of Politecnico di Milano, with Chief Information Security Officer Walter Ferrara and Chief Innovation Officer Filippo Privitera – founded the company in Milan in 2015. They decided to have their headquarters in New York to develop the business on a global scale, while maintaining R&D in Milan. Right now they are hiring both in the US and in Italy.

From left, courtesy of StartupItalia: Filippo Privitera, William Nespoli, Antonio Tomarchio, and Walter Ferrara

Maria Teresa Cometto

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